IF REGULAR TV channels bore you to death – then it’s time to make the switch to cable and come aL!VE!

Britain’s brightest channel is dedicated to the three Es – entertainment, excitement and excellence.

Want to know more? Then check out our fantastic five reasons to be cheerful.

ONE: CANARY Wharf is a sizzling soap that will have the rest blowing bubbles. Forget the gloom of Albert Square and switch on to glitz and glamour as Docklands does Dallas.

TWO: L!VE puts the accent firmly on fun. Check out our great new Topless Darts show and you’ll soon get the point – it gives a whole new meaning to double top!

THREE: FATE and Fortune is a show that’s always packed with stars – as astrologer Tommy Tarot reveals what the heavens hold in store for you.

FOUR: FOR comedy at the cutting edge it has got be L!VE. Stand-up shows, top names and regular updates are all at the heart of our programming.

FIVE: WE believe sport is for everyone – and that includes our women viewers. That’s why our daily sports show is fronted by the glamorous Gail McKenna and Sarah Donohue.

“If female viewers see a woman talking about sport in a knowledgeable way, I hope it encourages them to take an interest,” says Sarah.

As a top glamour model, Gail was a pin-up for millions. Few would have predicted she’d swap her life to begin watching soccer, cricket and rugby.

Gail admits: “I didn’t have any interest in sport before this job. Now I’m hooked and even if I’m not at work, I find myself tuning in to a game or to check the Test scores.”

Colleague Sarah, 24, is a woman who rarely keeps her feet on the ground. Away from the studios, she heads an all-woman powerboat team.

Though she speeds across the water at more than 65mph, Sarah, daughter of a driving instructor, refuses to set foot in a car. “I’m terrified,” she admits – yet she is happy to pursue a second career as a stunt woman, and has already jumped off a 1,000ft cliff, tried paragliding and become a martial arts expert as part of qualifying to become a fully fledged stunt artist.

Both girls are convinced they can take on established presenters and though L!VE is in its infancy, it has already screened big events including rugby league and the British Ice Skating Championships.

In pursuit of unique events, L!VE combed Sydney’s Bondi Beach for the most stunning darts players ever seen – and hit the bull by lining up Australia’s best looking Sheilas for a nightly round of topless darts. There’s also a three-times-a-week, late-night sex show which programmers describe as “naughty, but not too near the knuckle.”

A spokesman for L!VE TV says: “We provide wacky, fun entertainment rather than highbrow television because we want to offer our viewers something different.” One of the channel’s biggest hits has been Fate And Fortune with stargazer Terry Tarot. Thousands call him every day as he predicts what’s in store.

Stand-up comedy, talk shows and a daily look at what’s going on in showbusiness, here and abroad, also top the bill.

But the channel has time for serious issues. Documentaries such as The Heroes Of War, and in-depth profiles of Camilla Parker Bowles and Princess Diana are also in the pipeline.

This month heralds the start of L!VE TV’s most ambitious project, a daily soap, called Canary Wharf.

Set in the station’s newsroom, the show, which stars former Brookside actor David Banks and the Darling Buds Of May’s Kika Mirylees, takes a behind-the-screens look at the world of TV and includes soap fans’ favourite ingredients, sex, tangled relationships and drama!

Five great reasons to switch on and discover why L!VE TV leaves the competition for dead!