THE biggest telly turn-on in Britain is L!VE TV – it’s the channel everyone is rabbiting on about.

Not just because of the sexiest soap on screen or the brilliant sports coverage, but because of the all-round complete viewing package.

When it comes to a channel being dedicated to entertainment, excellence and excitement, you can’t beat L!VE TV.

And an innovation, which adds a whole dimension to the channel’s up-to- the-minute news coverage is a lovable furry friend.

He comes in the shape of Newsy Rabbit, appearing in the corner of your screen making gestures appropriate to each headline.

L!VE TV is a monster hit with women viewers. So while sport is a big draw, who better to host the daily sports show than sexy Gail McKenna (above) and hunky Rhodri Williams.

Liverpool fan Gail, a keen water ski-ier, believes that the varied range of sporting events provided by the channel means that there’s something for everyone. L!VE TV has already screened Rugby League and the British Ice Skating Championships, as well as football and cricket coverage.

And with the Olympics Games set for this summer, plans are in hand to bring the latest news and views to those watching back home.

L!VE TV is a new channel with lots to offer – and there are five great reasons you just can’t afford to miss it.

ONE: Canary Wharf – sexy, glamorous and set in the fast-paced world of TV – a soap that puts its rivals in the shade.

TWO: Topless Darts is just one example of the fun that L!VE TV brings to viewers. It’s easy on the eye, with the most stunning darts players the world has ever seen.

THREE: Fate and Fortune is a show packed with stars thanks to astrologer Terry Tarot. Call him and he’ll reveal what the heavens hold for you.

FOUR: If you’re want comedy, look no further than L!VE TV’s stand up shows, which attract top names at the cutting edge of the scene.

FIVE: Sport is at the heart of our programming. It’s got something to offer young and old and our daily show with Gail and Rhodri is not to be missed.

l We’re just six months old but we’re L!VE and kicking with a package of programming which makes the BBC and the independent channels look like the poor relations. So tune in to L!VE TV today – it’s a rabbiting good view!